Meet
Donald
Arthur
Rollins III
AKA
"Darby"
Darby Rollins is an entrepreneur, educator, and creator living in Austin, TX. He is the founder of Gen AI University, creator of SideHustle: The Party Game for Entrepreneurs, and the mastermind behind the MarketSauce Method. When he's not doing AI or playing SideHustle you can find Darby drumming and exploring outdoors, enjoying live music and being a foodie with his wife Rachel.
Learn More
Darby's Work
Gen AI University
Darby's Gen AI University offers affordable, bite-sized courses to in-depth workshops designed to help anyone learn about the world of generative AI.
MarketSauce Method
The MarketSauce Method is a framework for developing deep market understanding and discovering untapped opportunities.
SideHustle
SideHustle is a party game designed for entrepreneurs to practice pitching their ideas and test new business ventures - it gets the creative juices flowing!
Darby's Latest Book: Buyer's Brief
Not making enough sales?
Find it hard to discover what makes your target market tick?
Then here's the most important question.
Did you know there's a simple, AI-powered method to help you get inside the minds of your target audience, and understand exactly how to communicate to them so they want to buy from you?
In Buyer's Brief, world's first Jasper AI user, founder of Gen AI University, and published author, Darby Rollins, shows you how to build an AI-powered Creative Brief to improve your business's positioning, and thus attract new clients.
Among the invaluable lessons you'll learn are:
  • How to create a Strategic Creative Brief with AI.
  • Proven frameworks and workflows to make your market research more effective and faster.
  • BONUS micro-courses and training workshops to turn your market research into actionable insights.
  • How to create social micro-content with language that drives in your target audience, increasing your sales and impact.
  • Much more
Whether you're a business owner or founder, an agency owner, a creator, or anyone who wants to understand what their market actually wants and needs, then Buyer's Brief is the guide you need.

genaiuniversity.com

The Buyer's Brief Book | Discover What Drives Your Best Customer's Buying Decision in Seconds

Get Inside the Minds of Your Target Audience, Develop Deep Understanding and Gain a Customer-Obsessed Go-To-Market Advantage with AI

Gen AI University
Darby is the world's first Jasper user with receipts to prove it (reference: Create Content with AI: Volume I (Jasper Boss Mode Edition) and has trained 10,000+ entrepreneurs, business leaders and marketing agencies how to leverage AI to grow and scale their business since 2021. That's a long time in AI years!
Beginner-Friendly
Darby's courses are designed to be approachable for anyone, even those with no prior AI experience.
Community-Oriented
Gen AI University fosters a welcoming and supportive community of learners who can connect and collaborate.
Relevant Skills
Learn how to apply generative AI to real-world applications, such as marketing, design, and content creation.
MarketSauce Method
The MarketSauce Method is a framework for developing deep market understanding and discovering untapped opportunities. It equips entrepreneurs and businesses with the tools and strategies to identify new markets, analyze competitive landscapes, and discover unmet needs. The method helps to gain a comprehensive understanding of the market landscape and identify potential for growth and innovation.
SideHustle: The Party Game for Entrepreneurs
SideHustle is a party game designed to help entrepreneurs brainstorm new business ideas and hone their pitch skills. It is an engaging and fun way to get your creative juices flowing. The game is played with a group of people, each taking on the role of an entrepreneur.
Book Darby for Speaking, Press, or Workshop Inquiries
Want Darby to speak at your next event or workshop? He is available for speaking engagements, press interviews, and interactive workshops. He can tailor his presentation to your audience and topic, focusing on generative AI, entrepreneurship, or creativity.
Whether you're looking for an engaging keynote speaker or a hands-on workshop leader, Darby can bring his passion and expertise to your event. See Darby's Speaker Kit by clicking the button below:
Connect With Darby
Darby is active online and loves to engage with his community. You can find him on the following platforms: