# Darby Rollins

Darby Rollins builds agentic companies with founders, turning industry expertise into company brains, AI capabilities, and assets that compound.

## Current roles

- Chief Agent Officer at Agentic Society
- Founder of Gen AI University
- Co-creator and comedy game show co-host of SideHustle LIVE
- AI systems architect for select private clients and strategic partners

## What Darby builds

Darby works with founders and expert operators who already possess hard-won industry knowledge. He helps make that expertise legible to AI through company brains, AI employees, and operating systems. Human judgment stays in authority while AI extends what the team can do.

## Core ventures

- Agentic Society: https://agenticsociety.com/
- Gen AI University: https://www.genaiuniversity.com/
- SideHustle LIVE: https://www.playsidehustle.com/

## Entrepreneurial journey

Darby's journey into entrepreneurship and sales started in live auction rings. He later built in ecommerce and agency work before becoming Jasper's first customer, a user tester, and its first affiliate partner in late 2020, then founding Gen AI University in 2021.

## Selected public sources

Full human-readable registry: https://darbyrollins.com/media/

- The Verge: How independent writers are turning to AI https://www.theverge.com/c/23194235/ai-fiction-writing-amazon-kindle-sudowrite-jasper
- Forbes: 9 AI Tools Every Creator Must Know About https://www.forbes.com/sites/jodiecook/2023/12/19/9-ai-tools-every-creator-must-know-about/
- Forbes: 5 ChatGPT Prompts To Optimize Your Sales Funnel https://www.forbes.com/sites/jodiecook/2024/02/13/5-chatgpt-prompts-to-optimize-your-sales-funnel-and-boost-conversion/
- Austin Distel on LinkedIn: How Jasper AI was born from a Facebook group experiment https://www.linkedin.com/posts/austindistel_we-got-paid-before-the-product-existed-activity-7474821451150172160-zm6L
- Jasper: How to Write a Book in 7 Days with AI https://www.jasper.ai/blog/how-to-write-a-book-in-7-days-with-ai
- Jasper: Jasper Awarded Inc. 5000 https://www.jasper.ai/blog/jasper-the-ai-content-platform-awarded-inc-5000-americas-fastest-growing-private-companies
- Side Hustle Nation: From Kickstarter Success to a Sustainable Brand https://www.sidehustlenation.com/from-kickstarter-success-to-a-sustainable-brand-side-hustle-coaching/
- The Prepared Performer: Software for Writing a Book in 7 Days https://thepreparedperformer.com/software-for-writing-a-book-in-7-days/
- Create with Helena Liu: Prompt Engineering for Content Creation with Darby Rollins https://productcamps.buzzsprout.com/2303741/episodes/14487062-prompt-engineering-for-content-creation-with-darby-rollins
- BlitzMetrics: Entity SEO: How Google and AI Actually Decide Who Gets Recommended https://blitzmetrics.com/darby-rollins-and-i-break-down-what-actually-works-with-ai-seo/
- Gen AI University: Using AI to Understand Your Customers https://www.genaiuniversity.com/blog/using-ai-to-understand-your-customers-darby-rollins-keynote-at-the-world-ai-summit-june-2024
- Berkeley Changemaker W190A: Berkeley Changemaker W190A Course Partners Overview https://www.linkedin.com/pulse/berkeley-changemaker-w190a-course-partners-overview-serrano-ph-d-
- DigitalMarketer: Agencies Talk with Darby Rollins https://www.youtube.com/watch?v=uC4Ze_PpjUM

## Personal profiles

- LinkedIn: https://www.linkedin.com/in/darbyarollins
- Instagram: https://www.instagram.com/darbyarollins
- X: https://x.com/darbyarollins
- YouTube: https://www.youtube.com/@darbyarollins

## Contact

darby@genaiuniversity.com